The seventies. The decade in which soul music was in its highest peak, afro hair-styles - with these contrasting the punk-rock movement from United Kingdom. I consider the seventies as being a decade of exaggeration, of contrasts, which has its roots in the hippie movement from the sixties.

In fashion, this decade was the one of Kenzo Takada and Sonia Rykiel, with worldwide influences. There was a mixture of Western and Oriental folk influences in Kenzo’s creations, this way attracting young people to buy these clothes. Rykiel’s style was dominated by knitted garments, dark blacks, rhinestones, long boa-like scarves, and little crocheted hats.

Also, the seventies being the era of punk music, the fashion took another turn in London. it was all about the fetishistic accessories found at Vivienne Westwood’s SEX and pieces of clothing with black rubber and steel studs. To these add ripped T-shirts, Red Indian hair-do’s, bondage trousers, chains and Doc Martens, and you have yourself a cute little seventies anarchistic punker.

In the United States, women began to wear mostly jeans, the midi-length skirts myth started to fade away and be rejected by any, so the overall direction of fashion was towards simplification and longer skirts. The general tendency was towards creating unisex styles in fashion. But still, one could not destroy so easily a woman’s charm…even when she dresses boy-like.

Other names connected to the seventies you have probably heard of now and then are Giorgio Armani and Nino Cerruti. The first one released his first collection for women and 1975, and the other in 1976, two years later also releasing a perfume.

If you enjoyed this post, you might wanna subscribe to our RSS feed. Also, you can subscribe by e-mail and get the latest news about relationships, fashion, beauty, society and advices directly in your inbox. It's completely free!

Tagged as: anarchy, armani, cerruti, doc martens, giorgio, jeans, london, nino, punk, punk music, seventies, Sex, vivienne westwood